7 type of logos

 When it comes to branding, logos play a crucial role in establishing a company's identity. Here's a breakdown of the 7 main types of logos:

 * Wordmarks (or Logotypes):

   * These logos primarily focus on the company's name, using specific typography to create a distinct visual.

   * Examples: Coca-Cola, Visa, Google.

* Lettermarks (or Monograms):

   * These logos use initials or abbreviations of the company's name.

   * Examples: IBM, CNN, HBO.

 * Pictorial Marks (or Logo Symbols):

   * These logos use an icon or symbol to represent the brand.

   * Examples: Apple (apple), Twitter/X (bird/X), Target (bullseye).

* Abstract Logo Marks:

   * These logos use abstract shapes and forms to convey the brand's message.

   * Examples: Pepsi (globe), Adidas (three stripes).