* Mascots:
* These logos feature a character or figure representing the brand.
* Examples: KFC (Colonel Sanders), Michelin (Michelin Man).
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* Combination Marks:
* These logos combine a wordmark or lettermark with a pictorial mark, abstract mark, or mascot.
* Examples: Mastercard, and many sport team logos.
* Emblems:
* These logos consist of text within a symbol or icon, often resembling a badge or seal.
* Examples: Harley-Davidson, Starbucks.
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